At StudentConnect, our goal is to help college applicants determine which schools to apply to and improve their chances of getting in by connecting them with current student "mentors" at these schools to ask the questions that are important to them. This helps those students to write better essays (especially the "why this school" essay) and prepare for admissions interviews. The value increases significantly for students who are applying to schools far from home, especially international students, who don't have an opportunity to visit the schools they are applying to.