The 988 Suicide & Crisis Lifeline is a universal entry point throughout the United States and U.S. territories to reach a caring, trained counselor who can help people experiencing mental health, substance use, and suicidal distress. The 988 Lifeline publishes and regularly updates a 988 Partner Toolkit, which provides partners social media, video, print, radio, FAQs, messaging, and other marketing materials that can be used to promote the 988 Suicide & Crisis Lifeline. 988 Suicide & Crisis Lifeline print materials are free to the public.